Red Alert! Urban Decay OG Naked Palette Discontinued!

I started browsing over my twitter feed early afternoon and discovered that Urban Decay is discontinuing their Naked 1 eyeshadow palette.  As beauty aficionados know, the Naked 1 palette was and is a huge seller for Urban Decay and really put them on the map for all in one eyeshadow palettes.  From creamy transition shades, to warm and cool deep browns, and light capturing metallics, the Naked palette had it all for go to, work friendly eye looks and mesmerizing night makeup.  I have to wondering what is Urban Decay's marketing strategy to discontinue a tried and true favorite palette of beauty lovers worldwide.  My best guesses are that the Urban Decay is hoping to ramp up sales of its other eye palettes (such as Backtalk that was largely panned), a new Naked palette with similar colors but a revamped eyeshadow formula, or a different eyeshadow palette line.  Whatever the reason, Urban Decay seems to be taking a huge risk. 

If you want to purchase a backup or get the Naked Palette for the first time, it is on sale for $27 (orig. $54) at the Urban Decay site.  Urban Decay insiders (register for an account) will receive free shipping.